What We Deliver
A complete production-grade website engineered for speed, SEO, and lead conversion. Core pages include Home, About, Services (Hair, Skin, Nails, Makeup), Blog, and Contact — all with structured lead capture forms and WhatsApp integration throughout.
1
Home Page
The primary conversion page. Designed to immediately communicate premium brand identity, surface key services, and route visitors to inquiry or booking actions.
- Hero section with primary service value proposition
- Services overview with visual hierarchy and CTAs
- Social proof — testimonials and client results
- WhatsApp floating CTA (persistent across entire site)
- Structured lead capture form (above the fold and footer)
- Internal linking to all service and blog pages
- Fully optimised for Google's Core Web Vitals
2
About Page
Brand authority page — builds trust, showcases expertise, and humanises the salon for potential clients evaluating between competitors.
- Brand story and founding narrative
- Team profiles with photos and specialisations
- Mission, values, and brand positioning
- Gallery — salon interior, ambience, and work quality
- Awards, certifications, or media mentions (if applicable)
3
Services Pages — SEO Landing Pages
Individual, keyword-targeted landing pages for each service category. Each page is built as a standalone SEO landing page — not just a list. These are the primary drivers of organic search traffic.
- Hair Services page (cuts, colour, treatments, styling)
- Skin Treatments page (facials, cleanup, advanced treatments)
- Nail Services page (manicure, pedicure, nail art)
- Makeup Services page (bridal, editorial, everyday)
- Structured FAQs targeting long-tail search queries
- Service-level pricing or price range for transparency
- WhatsApp inquiry CTA and lead form on every service page
- Schema markup (LocalBusiness + Service) per page
4
Blog — Organic Traffic Engine
A long-term SEO asset. Consistently published, keyword-targeted articles drive compounding organic traffic over time and establish Calixta as the authoritative voice for beauty in Dadar.
- Blog section with category filtering and search
- SEO-optimised content structure (H1, H2, meta, schema)
- Initial launch articles: haircare tips, skincare guides, bridal prep, beauty trends
- Internal linking strategy to service pages
- Social sharing and WhatsApp share integration
5
Contact Page
Low-friction contact page designed to convert visitor intent into an inquiry or booking action.
- Lead capture form (name, phone, service, message)
- WhatsApp quick contact button
- Embedded Google Maps with Dadar location
- Business hours, phone, and email
- Directions and nearby landmarks
6
Lead Generation System
Every form submission is a business opportunity. We build a structured lead management system so no inquiry is missed.
- Lead form with service-specific inquiry routing
- Instant email and WhatsApp notifications on submission
- Admin dashboard to view, filter, and manage all leads
- Persistent WhatsApp CTA across every page
- Conversion tracking via Google Analytics 4
7
Technical SEO Foundation
SEO is not an afterthought — it is baked into the architecture. Every technical requirement for Google to discover, crawl, and rank the site is implemented at launch.
- Semantic HTML with proper heading hierarchy
- Canonical tags and structured URL architecture
- XML sitemap auto-generation
- robots.txt configuration
- Open Graph and Twitter Card meta tags
- LocalBusiness and Service JSON-LD schema markup
- Google Search Console integration and submission
- Google Analytics 4 integration
- Core Web Vitals optimised — green scores at launch
- Mobile-first indexing compliance
