1000xdev

Manisha Sharma — OTT Streaming Platform Proposal

MVP OTT streaming platform for Manisha Sharma — built on Next.js 14 and AWS. Includes user authentication, content catalog, adaptive HLS streaming, Razorpay subscription billing, watch history, and an admin upload panel.

Date

2026-03-08

PROP-OTT-MVP-2026

Manisha Sharma — OTT Streaming Platform Proposal

Adaptive Streaming · Subscription Billing · Content Catalog · Admin Panel

This proposal covers a complete, production-ready MVP OTT streaming platform — engineered to launch, acquire subscribers, and stream premium video content at scale. Built on Next.js 14 and a cloud-native AWS stack, the platform is designed to compete with niche OTT leaders like CuriosityStream, MUBI, and MasterClass at a fraction of the cost.

What We're Building

A focused MVP covering the six core pillars every OTT platform needs at launch — nothing more, nothing less. The architecture is built to scale, so Stage 2 features (DRM, mobile apps, AI recommendations) can be layered on top without a rebuild.

Why This Stack — Not Netflix

Building a Netflix-equivalent from scratch requires a ₹20Cr–₹100Cr engineering investment — custom CDN, ML recommendation pipelines, multi-device DRM, and petabyte-scale analytics. That is not what this proposal is.

Immediate Objectives

  • Launch a fully functional OTT platform capable of serving paying subscribers from day one
16–20 Weeks
Delivery Timeline
₹15,00,000
MVP Investment
Next.js 14
Core Framework
Cloud-Native
Architecture

About Us

About 1000xdev

1000xDev builds systems that scale with your business. We combine modern web development with intelligent architecture to deliver platforms that grow with you — without constant rewrites or accumulated technical debt.

We specialize in high-performance web applications, SaaS platforms, streaming infrastructure, and conversion-focused product engineering. We've built for consumer brands, fintech companies, enterprise SaaS, and media platforms across India and beyond.

99.99%

System Uptime

50+

Projects Delivered

2M+

Users Served

4.9★

Client Rating

Brands We've Built For

From media platforms to enterprise SaaS, we craft production-grade systems that perform at scale.

Tradewise

Tradewise

EdTech & Stock Trading Platform

Astrolearn

Astrolearn

Learning Management System

Loan Doctor

Loan Doctor

Financial Services PWA

Khelomore

Khelomore

Sports Venue Booking Platform

Pahari Cultural Centre

Pahari Cultural Centre

Cultural Events & Heritage Website

Itel India

Itel India

Consumer Electronics Portal

The Garment People

The Garment People

B2B Fashion E-commerce

MTalkz

MTalkz

Enterprise Communication SaaS

Amriti

Amriti

Healthcare & Wellness Platform

Petvesta

Petvesta

Pet Care & Services Platform

Taj Decor

Taj Decor

Interior Design Services

Bioheaven

Bioheaven

Organic & Health Products

HealX

HealX

Healthcare Tech Platform

Design Brewery

Design Brewery

Creative Agency Website

Fence Planet

Fence Planet

Fencing & Security Solutions

Wireworks

Wireworks

Industrial Wire Solutions

Technology

Cloud-Native OTT Stack — Built to Stream at Scale

Not a WordPress plugin or a SaaS white-label. A production-grade, purpose-built streaming platform engineered for performance, reliability, and growth.

The platform is built on Next.js 14 for the frontend, Node.js for the API layer, PostgreSQL for structured data, and the AWS ecosystem for video storage, transcoding, and CDN delivery. This is the same category of stack used by CuriosityStream, MUBI, and MasterClass — purpose-built for media delivery at scale.

HLS
Adaptive Streaming
CloudFront
AWS CDN Delivery
99.99%
Uptime SLA
Razorpay
Payment Gateway

Adaptive HLS Streaming

Videos are transcoded into multiple quality levels (360p, 480p, 720p, 1080p) using AWS MediaConvert and delivered via AWS CloudFront as HLS streams. The player automatically selects the best quality based on the viewer's connection — no buffering, no manual quality switching.

Global CDN Delivery

AWS CloudFront serves video content from edge locations closest to each viewer — minimising latency and buffering. Works across India and globally without infrastructure changes.

Subscription Billing via Razorpay

Full subscription lifecycle management: plan selection, UPI/card/net banking payments, auto-renewal, invoice generation, and failed payment handling — all via Razorpay's production-grade payment infrastructure.

Scalable Cloud Architecture

Built on AWS — compute, storage, CDN, and database are all independently scalable. The platform can go from 100 to 100,000 subscribers without an architectural rebuild.

Next.js 14 Frontend

Server-side rendering for fast initial load, SEO-friendly content pages, and a polished, app-like viewing experience. The same framework trusted by Hulu, Twitch, TikTok, and Notion.

Admin-First Design

The admin panel is a first-class feature — not an afterthought. The content team can upload videos, write metadata, set pricing, manage subscribers, and monitor platform health without touching code.

Trusted at Scale

Next.js powers some of the world's largest brands

CuriosityStreamMUBIMasterClassHuluTwitchHotstar

What We Deliver

Six core modules covering the complete MVP OTT experience — from user onboarding to video playback to subscription billing. Each module is a self-contained deliverable with defined features, tested independently, and deployed incrementally.

1

1. User Authentication & Account Management

Secure, production-grade authentication layer covering the full user identity lifecycle — registration, login, profile, and access control.

  • Email and password registration with email verification
  • OTP-based login (email/phone) for frictionless access
  • Google OAuth social login
  • JWT-based session management with secure refresh tokens
  • User profile — name, avatar, preferences
  • Password reset and account recovery flows
  • Subscription status linked to user account
  • Role-based access control (viewer vs admin)
2

2. Content Catalog & Discovery

The primary browsing experience — structured, searchable, and filterable. Viewers can discover content by genre, category, language, or search query.

  • Homepage with curated rows (Trending, New Releases, Categories)
  • Full content catalog with grid and list views
  • Genre and category filtering (multi-select)
  • Full-text search across titles, descriptions, and tags
  • Content detail page — title, synopsis, cast, trailer, related titles
  • Continue Watching row (watch history integration)
  • Watchlist — save content for later
  • Mobile-responsive catalog experience
3

3. Video Streaming Engine

The core of the platform. Video is stored in AWS S3, transcoded into HLS via AWS MediaConvert, and streamed globally via AWS CloudFront CDN with an adaptive bitrate player.

  • AWS S3 video storage with organised folder structure
  • AWS MediaConvert transcoding pipeline — 360p / 480p / 720p / 1080p HLS
  • AWS CloudFront CDN delivery — low-latency global streaming
  • HLS.js video player with adaptive bitrate switching
  • Playback controls — play, pause, seek, volume, fullscreen, speed
  • Resume playback — continue from where you left off
  • Subscription gating — free preview + paid full access
  • Video thumbnail generation and poster images
4

4. Subscription & Billing

Complete subscription lifecycle management — plan selection, payment, auto-renewal, and access control — powered by Razorpay.

  • Subscription plan configuration (Monthly / Quarterly / Annual)
  • Razorpay integration — UPI, credit/debit cards, net banking, wallets
  • Auto-renewal with configurable billing cycles
  • Payment success and failure handling with retry logic
  • Invoice generation and email delivery on each billing event
  • Subscription management dashboard (view, cancel, upgrade/downgrade)
  • Grace period handling for failed renewals
  • Free trial support (configurable duration)
5

5. Watch History & Resume Playback

Personalized viewing experience — the platform tracks progress, surfaces the Continue Watching row, and resumes from the exact position.

  • Per-user, per-content watch progress tracking (stored server-side)
  • Continue Watching row on homepage — sorted by most recently watched
  • Resume playback at exact timestamp on re-open
  • Mark as watched / unwatched
  • Watch history page — full list with timestamps
  • Automatic history pruning (configurable retention)
6

6. Admin Panel

A fully featured internal tool for the content team — upload, publish, organise, and monitor without needing engineering support.

  • Secure admin login (separate from viewer accounts)
  • Video upload — drag-and-drop with progress bar, triggers MediaConvert pipeline automatically
  • Content management — title, description, genre, tags, cast, language, release year
  • Thumbnail and poster image upload
  • Publish / unpublish / schedule release controls
  • Subscriber management — view, search, suspend accounts
  • Subscription and revenue dashboard — MRR, active subscribers, churn rate
  • Content analytics — views, watch time, completion rate per title
  • Platform health monitoring — storage usage, CDN bandwidth, error logs

How It Works

Two primary flows — the viewer's end-to-end streaming journey and the admin team's content upload and publishing workflow.

1Viewer Streaming Flow2Admin Content Upload Flow
1

Viewer Streaming Flow

From landing on the platform to watching a full episode — the complete user journey including sign-up, subscription, and playback.

1
Discover Platformstart

Viewer lands on the homepage — sees curated content rows, featured titles, and a clear subscription CTA.

2
Register / Login

Signs up via email or Google OAuth. Email verification triggers on registration. OTP login available for return users.

3
Choose a Plan

Selects Monthly / Quarterly / Annual subscription. Proceeds to Razorpay checkout — UPI, card, or net banking.

4
Browse Catalog

Full catalog access unlocked. Browses by genre, category, or search. Adds titles to Watchlist.

5
Watch Content

Opens a title — HLS player loads, adaptive bitrate kicks in automatically. Progress is saved every 10 seconds.

6
Resume Laterend

Returns to platform — Continue Watching row surfaces the exact episode at the exact timestamp. One click to resume.

2

Admin Content Upload Flow

How the content team uploads a new title, triggers transcoding, and publishes it to the platform — without engineering involvement.

1
Admin Loginstart

Admin team logs into the secure admin panel — separate credentials from viewer accounts.

2
Upload Video

Drag-and-drop video file upload to S3. Progress bar shows upload status. Transcoding pipeline triggers automatically on upload completion.

3
Add Metadata

Fill in title, description, genre, tags, cast, language, release year. Upload thumbnail and poster images.

4
Review Transcodingverify

AWS MediaConvert processes the video into 360p / 480p / 720p / 1080p HLS streams. Admin sees processing status in real time.

5
Publishend

Set visibility (public / subscriber-only / free preview), optionally schedule a release date, and publish. Title immediately appears in the catalog.

These flows represent the primary field operator journeys. All data is cloud-resident; the application is online-only and requires an active connection to function.

Project Timeline

1
Discovery & ArchitectureWeeks 1–2
System architecture design — AWS stack, database schema, API structureUI/UX wireframes for key screens (Homepage, Catalog, Player, Subscription, Admin)Figma design system — components, typography, colour paletteEnvironment setup — AWS, CI/CD pipeline, staging environmentClient sign-off before development begins
2
Core Platform — Auth, Catalog & StreamingWeeks 3–8
User authentication — email, OTP, Google OAuth, JWT sessionsContent catalog — homepage, browsing, search, filtering, content detail pagesAWS S3 video storage and folder architectureAWS MediaConvert transcoding pipeline — HLS multi-bitrate outputAWS CloudFront CDN configurationHLS.js video player with adaptive bitrate and resume playbackWatch history and watchlist
3
Subscriptions & BillingWeeks 7–11
Subscription plan configuration (Monthly / Quarterly / Annual)Razorpay integration — full payment flow with webhook handlingAuto-renewal, grace period, and failed payment retry logicInvoice generation and email deliverySubscriber account dashboard — manage, cancel, upgrade subscriptionSubscription gating wired to video player access control
4
Admin PanelWeeks 10–15
Secure admin authentication and role-based accessVideo upload panel with MediaConvert pipeline triggerContent management — create, edit, publish, schedule, unpublishSubscriber management dashboardRevenue and subscription analytics — MRR, churn, active subscribersContent analytics — views, watch time, completion rate
5
QA, Performance & LaunchWeeks 16–20
End-to-end QA — all user flows, payment scenarios, edge casesCross-browser and cross-device testingStreaming performance audit — adaptive bitrate, CDN latency, bufferingPayment flow testing — success, failure, refund, webhookSecurity review — authentication, API rate limiting, input validationProduction deployment on AWS30-day post-launch support begins

Investment Breakdown

Fixed-price MVP build at ₹15,00,000 covering all six core modules. Infrastructure runs on your AWS account — billed directly by AWS and Razorpay, not through us.

Investment Breakdown

Key components included in the engagement

MVP Platform Build — ₹15,00,000

₹15,00,000
  • User Authentication & Account Management — ₹1,50,000
  • Content Catalog & Discovery — ₹2,00,000
  • Video Streaming Engine (HLS + AWS + CDN) — ₹3,50,000
  • Subscription & Billing (Razorpay) — ₹2,50,000
  • Watch History & Resume Playback — ₹1,00,000
  • Admin Upload & Management Panel — ₹2,50,000
  • QA, DevOps & Production Deployment — ₹2,00,000

Monthly Infrastructure Costs (Tentative — Billed by AWS/Razorpay)

~₹15,000–₹25,000/month
  • AWS EC2 (t3.medium application server) — ~₹6,000/month
  • AWS S3 (video & asset storage, ~1TB) — ~₹3,000/month
  • AWS CloudFront CDN (streaming bandwidth) — ~₹4,000/month
  • AWS MediaConvert (video transcoding, usage-based) — ~₹4,000/month
  • AWS RDS PostgreSQL (db.t3.medium) — ~₹4,000/month
  • Razorpay transaction fees — 2% per successful payment (variable)
  • Note: Infrastructure costs scale with content volume and subscriber count

Stage-wise Payment Schedule

Investment spread across two delivery stages with milestone-based payments

1
Project Kick-Off
₹6,00,000 — Initial payment to begin architecture and design
Timeline
On signing
Investment
40%
2
Core Platform Delivery
₹4,50,000 — On delivery of auth, catalog, and streaming modules
Timeline
Week 8
Investment
30%
3
Full Platform Delivery
₹4,50,000 — On production deployment and handover
Timeline
Week 20
Investment
30%

Investment Details

Fixed-price MVP build covering all six platform modules. Infrastructure costs are billed directly by AWS and Razorpay to your accounts — not marked up by us.

Investment Summary

Project Fee₹15,00,000

18% GST applicable on all development invoices as per Indian tax regulations. AWS and Razorpay charges are billed directly to your accounts and subject to their respective tax terms.

OTT MVP Platform Build

Complete 6-module OTT platform — auth, catalog, streaming, billing, watch history, and admin panel

₹15,00,000

End-to-end development of a production-ready OTT streaming platform on Next.js 14 and AWS. Covers all six core modules: User Authentication, Content Catalog, Video Streaming (HLS + CloudFront), Subscription Billing (Razorpay), Watch History, and Admin Panel. Delivered over 16–20 weeks with a 30-day post-launch support period.

Features:

User auth — email, OTP, Google OAuth, JWT sessions
Content catalog — browse, search, filter, watchlist
HLS adaptive streaming via AWS MediaConvert + CloudFront
Subscription billing — Razorpay, auto-renewal, invoicing
Watch history and resume playback
Admin panel — upload, metadata, subscriber and revenue management
Production deployment on AWS
30 days post-launch support
Timeline: 16–20 weeks
Team: 1 Project Manager + 2 Senior Full-Stack Developers + 1 UI/UX Designer + 1 DevOps Engineer

Monthly Infrastructure (Tentative — Billed Directly by Providers)

AWS EC2, S3, CloudFront, MediaConvert, RDS + Razorpay fees — billed by providers, not us

₹20,000
per month

All infrastructure costs are billed directly to your AWS account and Razorpay account. Estimates below are for a moderate-usage launch scenario (~500–2,000 active subscribers, ~500GB–1TB video library). Costs scale with subscriber count, video library size, and streaming volume.

Features:

AWS EC2 t3.medium — application server: ~₹6,000/month
AWS S3 (~1TB video + assets) — storage: ~₹3,000/month
AWS CloudFront — streaming CDN bandwidth: ~₹4,000/month
AWS MediaConvert — video transcoding (per-minute pricing): ~₹4,000/month
AWS RDS PostgreSQL db.t3.medium — database: ~₹4,000/month
Razorpay — 2% per successful transaction (variable, no monthly fee)
Total estimate: ₹15,000–₹25,000/month (scales with usage)
Timeline: Ongoing — billed monthly by AWS and Razorpay
Team: Managed independently post-handover. Optional AMC available.

What's Included at No Extra Cost

30 days post-launch bug fixes and support
AWS infrastructure setup and configuration
Razorpay account configuration and webhook setup
Complete source code ownership transferred on final payment
Deployment runbook and admin panel training session
AMC (Annual Maintenance Contract) available post-support period

Payment Schedule

1
40% on project kick-off (₹6,00,000) — begin architecture and design
2
30% on core platform delivery — Week 8 (₹4,50,000)
3
30% on production deployment and handover — Week 20 (₹4,50,000)
4
Infrastructure costs billed directly by AWS and Razorpay to client accounts

Terms & Conditions

Payment Terms

Milestone 1 — Project Kick-Off (40%): ₹6,00,000 payable on agreement signing. Development commences after receipt of this payment.
Milestone 2 — Core Platform Delivery (30%): ₹4,50,000 payable on delivery of auth, catalog, and streaming modules (approximately Week 8).
Milestone 3 — Production Deployment (30%): ₹4,50,000 payable on final production deployment and platform handover (approximately Week 20).
All invoices payable within 7 days of invoice date via bank transfer (NEFT/RTGS/IMPS).
18% GST applicable on all development invoices as per Indian tax regulations.
AWS and Razorpay infrastructure costs are billed directly to client accounts by those providers.

Scope Management

Scope covers the six MVP modules as defined in this proposal: User Authentication, Content Catalog, Video Streaming Engine, Subscription & Billing, Watch History, and Admin Panel.
Features outside the agreed MVP scope — including DRM, mobile apps, live streaming, and AI recommendations — are Stage 2/3 items and are not included in this engagement.
All scope changes require a written change request with a revised timeline and cost estimate, approved by both parties before implementation.

Infrastructure & Third-Party Services

The platform is built on AWS (EC2, S3, CloudFront, MediaConvert, RDS) and Razorpay. Client is responsible for creating and maintaining accounts with these providers.
Infrastructure cost estimates provided are indicative based on moderate usage. Actual costs depend on subscriber count, video library size, and streaming volume.
1000xdev will configure all required AWS services and Razorpay webhooks as part of the engagement. Ongoing infrastructure management is the client's responsibility post-handover.
Optional AMC (Annual Maintenance Contract) available for ongoing infrastructure and platform management.

Post-Launch Support

30 days post-launch support included for bug fixes and issues within the delivered scope.
Support covers bugs within delivered functionality — not new feature requests or infrastructure changes.
A training session for the admin panel is included and will be conducted before or at handover.
AMC available for ongoing support after the 30-day period.

Intellectual Property

All custom code, designs, and assets developed for this platform become client property upon receipt of final payment.
Complete source code, deployment runbooks, and documentation are delivered to the client on final payment.
1000xdev retains the right to reference the project as a portfolio case study (with client approval).
Third-party libraries and AWS/Razorpay SDKs are subject to their respective open-source or commercial licences.

Client Responsibilities

Client is responsible for providing all video content, brand assets, logos, and any content metadata required for the platform.
Client is responsible for ensuring they hold the rights to all content uploaded and distributed on the platform.
Client is responsible for creating and maintaining AWS and Razorpay accounts. 1000xdev will work within client-owned accounts.
Timely feedback and approvals at each milestone gate are required to maintain the delivery timeline.
Future Enhancements

Growth Roadmap — What Comes After MVP

The MVP architecture is designed to support the full OTT product roadmap. Stage 2 and Stage 3 features can be added to the existing platform without a redesign or infrastructure rebuild.

Stage 2 — Platform Maturity

1

DRM Integration — Widevine (Android/Chrome) + FairPlay (iOS/Safari) for content protection against piracy

2

Native iOS App (Swift/React Native) — full streaming experience on iPhone and iPad

3

Native Android App (Kotlin/React Native) — streaming, offline downloads, background audio

4

Smart TV Apps — Android TV, Apple TV, Samsung Tizen, LG webOS

5

Offline Downloads — download episodes for offline viewing on mobile

6

User Profiles — multiple profiles per account with separate watch history

7

Parental Controls — content maturity ratings and access restrictions

8

Push Notifications — new release alerts, subscription reminders

Modular & Flexible Development

Each phase is independent and can be developed based on your priorities and budget. Start with Phase 1, validate with real users, then expand with features that drive the most value for your business model.

Let's Launch Your OTT Platform

The OTT market is growing. Niche platforms with focused content and a great viewing experience are winning audiences that the big streamers can't serve.

This proposal gives you a production-ready platform — built right, built to scale, and built to launch.

Next Steps: • Review and approve this proposal • Sign the agreement and make the initial payment (₹6,00,000) • We schedule an architecture kick-off call within 48 hours • Design system and wireframes delivered by Week 2 • Development begins immediately after design sign-off
Schedule a CallWhatsApp Chat

Quick Details

tushar@1000xdev.com
Ready to begin within 48 hours of agreement

Next Steps

  • 1Review and approve this proposal
  • 2Sign agreement and make initial payment (₹6,00,000 + GST)
  • 3Architecture kick-off call scheduled within 48 hours
  • 4System design and wireframes — Week 1–2
  • 5Core development begins — Week 3